The Rock of Cashel is to feature in a new tourism campaign targeting the UK market. Tourism Ireland has teamed up with Stena Line to promote holidays & short breaks in Ireland to British holidaymakers this autumn. The campaign will reach about 20 million potential British holidaymakers, inviting people to “Drive to Ireland and bring your senses to life”.
It will highlight some of the many great places to discover here, including the Rock of Cashel and Ireland’s Ancient East. The campaign include: ads in national UK newspapers, including titles like Metro Scotland, Manchester Evening News, Liverpool Echo, The Sunday Times and the Daily Mail, as well as in regional newspapers – which will be seen by an estimated 6.3 million readers; radio ads on Smooth Radio, Classic FM and Heart Radio, which will reach an estimated 8.3 million listeners.