The Thurles Fairtrade Town Committee would like to convey our appreciation to all those who supported Fairtrade in Thurles in 2011. We thank all those who entered into the many Hamper draws we held and hope that the winners enjoyed some of the many samples of Fairtrade products available in Town.
We thank the retailers, businesses and community groups that gave us support during Fairtrade Fortnight. We thank everyone who came to our annual Table Quiz in March and helped make it a successful fundraiser. We thank all the volunteers who gave their time to lend a hand during the events we organised or participated in during the year, including Fairtrade Fortnight in February, Global Fairtrade Breakfast in May, Volunteer Fair in July, Thurles Festival, Tipperary Food Fayre and Cabragh Wetlands Open Day in August, Farmers Market Christmas Fair and Thurles Chamber/Cottage Rescue Christmas Market in December.
The Committee thanks Cllrs John Kenehan and John Kennedy who chaired our meetings during the year and to Thurles Town Council for meeting space. We thank Laurenz Egan and Michael Harty who stepped down during the year and welcome our new committee members Michael Long, Liam Maher, Tom Cullen, Fintan Collins and Nancy Tynan.
At a national level, Fairtrade Mark Ireland reports that sales of Fairtrade products in Ireland remain stable. In a 2011 Global Consumer Perceptions Survey, Awareness of the Fairtrade label in Ireland is 91%, second only to awareness in the UK. Some of the key findings for Fairtrade in Ireland were: Overall, nine in ten Irish consumers have at least some trust in Fairtrade.
Quality is a top strength for Fairtrade in Ireland and is largely associated with the mark. Fairtrade is also strongly associated with consumer enablement, pride, and trust. Fairtrade’s benefits to producers are understood by a significant proportion of consumers.