Cashel has been highlighted in Tourism Ireland’s brand new global advertising campaign ‘Jump into Ireland’. Tourism Ireland has kicked off 2012 with the roll-out of the new campaign to promote the island of Ireland overseas over the next three years. Footage for one of the new TV ads was shot at the Rock of Cashel.
The campaign has gone live on television in Great Britain, our largest and most important tourism market, on channels including ITV, Channel 4, Channel 5, Sky 1 and satellite channels. The new ads will also appear on TV in France and Germany; in cinemas in GB and the US, Spain and Italy; on outdoor sites in GB; and online in the other 22 markets in which Tourism Ireland has a presence to an estimated audience of 200 million potential visitors worldwide.
The soundtrack for the TV ads is taken from the latest album, Fallen Empires, by Co Down band Snow Patrol. The tagline for the new campaign – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and to reflect the immersive nature of a holiday here with iconic experiences and warm, friendly people.
Niall Gibbons, chief executive of Tourism Ireland, said: “This new global campaign has been designed to help us build on the return to growth achieved last year, when overseas tourism to the island of Ireland grew from all main markets and grew ahead of our competitors, regaining market share. While there is no doubt that recent economic turmoil has brought increased uncertainty, affecting business and consumer confidence in markets overseas, the overall outlook for travel and tourism remains positive. We are targeting further growth in 2012 and in the years ahead and our goal is to welcome over 9 million overseas visitors to the island by 2015, exceeding the record year for tourism of 2007. The new campaign will play a major role in this effort as part of an extensive overseas marketing programme.”
To view the ad, visit http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx
Let’s Repeat our Tourism De Force
Those working at the forefront of the Irish tourism industry are hoping 2012 is another good news year for them.
Figures just released provided a big moral boost for businesses in the sector- with the first growth recorded in overseas visitors since 2007.
The number of tourist coming to these shores was up by seven per cent last year, and Minister for Tourism Leo Varadkar has predicted that 2012 will be another good year for the industry.
One businessman hoping the upturn in visitor numbers continues is our own Liam Devitt, proprietor of Devitts of Cashel, Coach, Minibus and Hackney Hire Company. In a comment to the Tipperary Star Liam said: “ We carried over 1500 more passengers in 2011 than in the previous year and we are optimistic that the trend will continue in 2012.” The visits of Queen Elizabeth and US President Barack Obama, had a positive effect on many locations.