Live Every Day - a Centra initiative

Calling all budding photographers in Tipperary

Share your favourite moment of the day

noel dundon


noel dundon


Live Every Day

Share your moment of the day

Here's a chance to win €1,000 each day by sharing your moment of the day.

Centra are calling on the people of Tipperary to share images of their favourite moment of the day using #LiveToday across Instagram, Facebook and Twitter before Friday, 21st October, to be in with a chance of winning a €1,000 cash prize. The nationwide competition marks the launch of Centra’s new brand position, Live Every Day, which encourages people to live in the moment and make the most of every day.

Centra Ambassador Pippa O’Connor and leading Irish photographer Barry McCall will judge the competition and will select 12 finalists whose images will be used for the 2017 Centra calendar. The overall winner will then be selected by an online poll and awarded a €1,000 cash prize.

Speaking about the #LiveToday photo competition, Centra ambassador Pippa O’Connor said, “As a blogger imagery is crucial to my followers and one that I take very seriously. My audience love getting an insight into my every day moments.  I’m encouraging everyone in Tipperary and across the country to get involved and share an image from their day whether it’s their walk to work, their daily run, a picture of a mini-adventure – anything goes! So get snapping and don’t forget the hashtag #LiveToday to be in with a chance to win!”

Centra ambassadors: health & fitness expert Pat Divilly, hurler, Henry Shefflin, DJ, chef & comedian Marcus Laoire; and dietician Sarah Keogh all helped to launch the #LiveToday photo competition as part of the overall launch of Live Every Day.

Live Every Day is about helping Centra customers to live in the moment and make the most of every day. Centra understand that people live wonderfully busy lives and whether they choose to Live Well with healthier choices or every once in a while Live it Up with some well-deserved indulgence, Centra are here to help. With this brand reinvigoration, Centra are reinforcing the message that they are here to help you live your life to the fullest, whatever your day may look like.


Entrants are encouraged to enter the #LiveToday photo competition by sharing their favourite image of the day that sums up what it is to Live Every Day by using #LiveToday across Instagram, Facebook and Twitter between now and Friday, 21st October. For further information on Centra, visit