The Lough Derg Marketing Group (LDMG) has outlined progress in implementing the Roadmap for Experience Development and Destination Marketing 2014-2017 and the €2m stimulus fund for the Lakelands Lough Derg area.
The LDMG was established to bring a coherent marketing focus to the Lough Derg area and to establish the Lough Derg brand nationally and internationally. It comprises representatives from the trade / business sector around the lake, Clare, Galway and Tipperary county councils, Failte Ireland, Waterways Ireland, Inland Fisheries Ireland and local development companies
Among the group’s enhancement works and improvements estimated at €1.5 million for 2015 include the final phase of the Lough Derg Signage Strategy, which will see new signage around the lake.
The group will also provide a car park at Killaloe as well as improve parking at the Millennium Cross outside Portroe and install interpretive panels and a walkway at the Millennium Cross near Portroe.
This year will also see a design for trailhead and discovery point at The Lookout, Portroe.
There will also be improved facilities at Portumna and in the northern part of the lake.
Marie Collins, tourism marketing coordinator for Lough Der, said: “The marketing and promotion of Lough Derg is ongoing and we have some exciting things planned for spring 2015. The food pilot initiative, A Taste Of Lough Derg, was a great success and we plan on running an even bigger event in 2015 with the cooperation of the many food producers around the lake.”
Meanwhile, studies show that Lough Derg is one of the most important emerging tourism assets in the region.
Group chairman Joe MacGrath, chief executive, Tipperary County Council, said: “Lough Derg Marketing Group has made significant achievements, most recently through the launch of the Lough Derg Lakelands Roadmap for Experience Development and Destination Marketing 2014-2017. The vision of the roadmap is to develop Lough Derg as a key destination for superb water-based activities combined with a range of very high quality walking, cycling, heritage, culture and food experiences that will entice the domestic and international visitors to stay longer.
Since the launch of the Roadmap by Minister for the Environment Alan Kelly, there has been significant activity around the marketing and promotion of Lakelands Lough Derg including a €2m stimulus package, a new dedicated tourism and activity website - www.discoverloughderg.ie; advertising online and in print media in Britain, USA, France and Germany and a national promotional campaign is planned for early 2015.