The 1.2 million people in Ireland aged over 50 are being offered a unique opportunity to sample a mouth-watering menu of tourism activities in Tipperary put together by Shannon Development in conjunction with the Shannon region tourism trade.
As part of its strategic tourism marketing campaign specifically designed for the over 50’s audience Shannon Development, and tourism representatives from the Region, will unveil a series of special offers at their stand at the Over 50’s Show in the RDS, Dublin, from Friday, 12th to Sunday 14th October. This one event alone is expected to attract over 23,000 visitors, and more than 250 exhibitors.
Commenting on the growing seniors market Aisling Travers, Tourism Marketing Executive, Shannon Development said: “There are now more than 1.2 million people in Ireland aged 50 and over and they, more than any other sector of the population, are in the enviable position to enjoy good value for money offers, restaurant meals, holidays, recreational activities and entertainment. Tipperary and the Shannon region have a wealth of special deals, with accommodation providers working together with top visitor attractions and activities to create a wonderful array of short breaks or longer holiday packages.”
“Accessibility to the Shannon region has never been better with Shannon International Airport on our doorstep, the Limerick tunnel and the new motorway from Dublin, as well as the extended rail link from Galway to Limerick,” Ms. Travers added.
In addition to the Over 50’s Show, Shannon Development earlier this year partnered with Senior Times Magazine to produce an exclusive ‘2012 Shannon Region Smiles for Seniors’ magazine. Speaking about the success of the publication to-date Ms. Travers said: “The Shannon Region Smiles for Seniors Magazine is an exclusive getaway guide with a range of holiday options in Tipperary and throughout the Shannon region targeted at the discerning over 50’s market. We are delighted with the positive response we have got to it so far and we look forward to distributing more copies of it at the Over 50’s Show in the RDS, Dublin. It has some great value for money offers and is an excellent source of information on all aspects of tourism and leisure activity in the Region including accommodation, transportation, top visitor attractions and leisure activities.”
The Magazine has mouth-watering breaks from painting and cultural courses, to golf and cruising breaks, and from sumptuous cookery courses at a number of excellent cookery schools, to a full calendar of sports events and activities. It contains details on some of the 100 managed visitor attractions in the Region. In addition, newly completed walking and cycling routes, bird watching, garden trails, scenic drives, water sports, tracing your roots, an array of festivals and events are all on the menu throughout the year. Among the special deals on offer in Tipperary are: a two night B&B, three day fishing holiday in North Tipperary for just €200 per person sharing including fly fishing on Lough Derg with packed lunches; a Walking Weekend break in Terryglass Cottages on Lough Derg incorporating a guided walk and an evening meal in an award-winning restaurant for just €99 per person sharing where pets are welcome.
The Magazine also contains information on the Shannon Region Discount Card which is available at Tourist Information Offices throughout the region and which offers visitors 25% off entrance costs to over 40 top visitor attractions.
The Shannon Region Smiles for Seniors magazine will be distributed in “goodie bags” handed out to attendees at the Over 50’s Show in Dublin, or is available to view online at www.ShannonRegionTourism.ie