Brian Ború - US Festival

An all-island tourism delegation from the four main locations with connections to the only undisputed High King of Ireland, Brian Ború, will

embark on a promotional drive in the United States later next week.

embark on a promotional drive in the United States later next week.

Coinciding with the millennial anniversary of Ború’s death at the Battle of Clontarf in 1014, National Brian Ború Programme representatives from Armagh, Clare, Dublin and Cashel, will attend the annual Milwaukee Irish Fest in Wisconsin where they will seek to attract some of the estimated 150,000 festival goers to Ireland. Ború is a central theme of this year’s Milwaukee Irish Fest from Aug 14-17th. Established in 1981 by members of Milwaukee’s Irish community, the Fest covers 74 acres of Lake Michigan’s shoreline and showcases Irish music, history, dance, drama, sports and culture. The Festival is also used by tourist agencies such as Tourism Ireland, Aer Lingus and CIE Tours as an opportunity to market Ireland as a desirable tourist destination. Cashel’s Sean Laffey, writer and editor for Irish Music Magazine, headed up the Cashel Heritage group, which produced the 2014 Ború celebrations. He will speak on the music of warriors, among many topics. Geraldine Wall Laffey, an educator, will present scriptorium lettering in both the Children’s Tent and the Boru Tent. Joanne Hughes, an archaeologist and member of the Cashel Heritage Group, is an expert on the Viking excavations in Ireland. She will present a Viking dig in Viking costume in the Children’s area. In addition, Maurice Lennon and the Willis Clan will present Lennon’s Brian Ború ‘The High King of Tara’, at the festival. This orchestral suite, written by Lennon in 2002, was produced by Lennon and Donal Lunny, who will also appear at the 2014 Milwaukee Irish Festival. Visit www.brianborumillennium.ie and www.irishfest.com for more on the Milwaukee Irish Fest.


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