Minister of State Tom Hayes TD launched the Cashel Loyalty Initiative in the Hall of the Vicars Choral, on the Rock of Cashel last Friday.
The scheme is aimed at encouraging more people to visit the town of Cashel and benefitting small local businesses.
The voucher scheme means that if you spend J15 in the town of Cashel, you receive free access to the Rock. The idea is the brainchild of Sean Laffey, of Cashel Chamber of Commerce, who in conjunction with the OPW, aims to encourage independent tourists to visit, spend some time and hopefully money and thus benefit businesses and jobs in the town. It won’t be available to coach tours who already have discounted entry and it won’t affect locals with a free right of entry. The scheme has infrastructure too , in that new signs have been erected by the Rock directing footfall to Ladyswell Street and the Town Centre, opening up more of the town to tourists, who in the past may not have ventured in to town when visiting the Rock. Speaking at the launch, Minister Hayes said: “It is imperative that we continue to build on the success of Cashel and to build its brand. Every year we see in the region of 250,000 people visit the Rock of Cashel, yet many will not visit the town center, we have for years, been looking for various ways of attracting this potential foot fall and I believe that now we have done it.”
Full story in this week’s Tipperary Star.