Diaspora Targeted In Roscrea Business Drive

ROSCREA’s new drive to attract tourism and investment was launched by Shannon Development in association with North Tipperary County Council and Roscrea Chamber of Commerce on Friday.

ROSCREA’s new drive to attract tourism and investment was launched by Shannon Development in association with North Tipperary County Council and Roscrea Chamber of Commerce on Friday.

ROSCREA’s new drive to attract tourism and investment was launched by Shannon Development in association with North Tipperary County Council and Roscrea Chamber of Commerce on Friday.

A glossy new brochure and website accompany the drive, which aims to tap into the potential of Tipperary’s wide diaspora. Marketing the town as ‘Roscrea – a great place to do business’, the plan is to highlight the midlands town as “a superb location to work and live.”

Speaking at the launch at the Damer Court Hotel in Roscrea, Dr. Vincent Cunnane, Chief Executive, Shannon Development said: “The new brochure will be a key marketing tool to assist in the promotion of Roscrea in Ireland and overseas. Among the target audiences are the Tipperary diaspora around the world. We have a strong Ambassadors programme in Tipperary for some years and copies of the brochure are already on their way to the numerous Tipperary business people overseas to circulate to their business contacts. For those who know someone who can shape an investment decision in an overseas company, The ConnectIreland scheme recently launched by the Government, could enhance the possibility for towns like Roscrea to attract inward investment and jobs.”

Irish embassies overseas, IDA Ireland offices and Enterprise Ireland offices are also being supplied with copies of the brochure to highlight Roscrea to entrepreneurs and industrialists with an interest in investing in Ireland. The brochure will assist them in their work as it highlights the strong selling points including the exceptional quality of life, business-friendly environment, good broadband infrastructure, and the availability of a nearby prime development site which is ready for industrialists.

Joe MacGrath, North Tipperary County Manager, said: “Roscrea is a great location for entrepreneurs to establish their business. The centrality of the town to most locations in Ireland makes it a very attractive business destination. In Roscrea we have excellent motorway infrastructure, wonderful leisure centre facilities and outdoor amenities, and a vibrant business community – all essential ingredients to attract and sustain further industry.”

Full story in this week’s Tipperary Star.