Fine Gael T.D. Tom Hayes has said he hopes to see South Tipperary benefit from the latest tourism campaign – ‘Escape the Madness’ – promoting Ireland as a hassle-free holiday destination from the Olympic Games this summer.
The ad campaign from Tourism Ireland will target Londoners by presenting Ireland as the ideal escape, with both Cashel and Clonmel featuring heavily in the €500,000 campaign.
“While the Olympics will be an exciting time for the city of London, the event will inevitably draw huge crowds. Commuting and day-to-day life will become that bit more hectic for Londoners. That is why this Government, and Tourism Ireland, are using this opportunity to present the island of Ireland as the perfect getaway” Tom Hayes said.
“Over 200 large ads will appear at different tube stations across the city targeting frustrated commuters during morning and evening rush hours. Ads will also appear in the ‘Evening Standard’, a popular free daily newspaper which is read by millions of commuters every day. Images of the Rock of Cashel will be on display alongside other famous sites around the country. The campaign will also promote 7 festivals taking place in Ireland, with the Clonmel Junction Festival included in this”.
“As part of the promotion Aer Lingus will also advertise attractive fares from London, encouraging commuters to book that flight to Ireland and escape straight away. Promoting sites and events in Ireland, along with cheap and attractive transportation options, will no doubt convince Londoners that places like Tipperary are worth visiting and won’t force them to break the bank”.
“Given the significant increase in the amount of British visitors coming to Ireland, as well as those visiting the Rock of Cashel in the wake of the Queen’s visit, I hope to see a similar knock on effect with this campaign” concluded Deputy Hayes.