North Tipperary Tourism Company Ltd. was represented at the ITB Berlin in March 2012 by one of its company directors, Matt Muller, The Abbey Court Hotel, Nenagh.
ITB Berlin is one of the leading travel trade shows and is the B2B Platform for trade visitors – an excellent opportunity to meet business partners and to do business. For consumers, ITB Berlin is a wonderful opportunity to discover the whole world within a few hours. Over the five day show, 110,000 trade visitors and 60,000 consumers were in attendance.
Among the many publications on North Tipperary which were distributed to visitors to the stand were the 2012 Tipperary Holiday Guidebook, the North Tipperary Walking Trails Brochure, and flyers with details of special offers and packages available in North Tipperary.
Matt Muller considered that this was a successful ITB Berlin 2012 with positive signals for growth in the travel sector. He felt it was an extremely important show to attend and during his time promoting North Tipperary at the show he made many contacts with the possibility of increasing visitor numbers to North Tipperary in the