A website dedicated exclusively to the promotion of the Lakelands Lough Derg region was launched this Monday by the Minister for the Environment, Alan Kelly.
The website - www.discoverloughderg.ie - provides visitors with information on places to visit, events, accommodation providers and restaurants, special offers, and land and water based activities.
It is one of a number of marketing initiatives being rolled out over the coming months and during 2015 to establish the Lough Derg area as Ireland’s premier lakeland destination.
“Lough Derg is the most important tourism asset in this region, and the lake has the capacity and the potential to entice and host domestic and international visitors alike,” stated Minister Kelly at the launch.
Minister Kelly confirmed that a €2million stimulus package is being invested to progress the objectives of the “Roadmap for Experience Development and Destination Marketing Plan 2014-2017” for Lough Derg, which was launched earlier this year.
Joe MacGrath, LDMG chairperson and chief executive of Tipperary County Council said: “One of the key objectives outlined in the Roadmap is to improve orientation around Lough Derg for visitors. This will be achieved by erecting new signage to create a sense of arrival and enhance the visitor experience in exploring the area.”
“The marketing and promotion of Lough Derg is an ongoing process,” said Áine Mc Carthy, tourism marketing co-ordinator for Lough Derg. “For example, the Lough Derg Marketing Group launched a pilot food tourism initiative, A Taste of Lough Derg 2014, in June which became an instant success. The initiative will be extended next year.”