The CMT Holiday Exhibition in Stuttgart in January was attended by Chairperson of North Tipperary Tourism Company and East Tipperary CANTATA member, Pierce Duggan.
This exhibition is one of the leading events of southern Germany and is recognized as one of the largest public exhibitions in Europe for tourism.
The event was attended by over 200,000 interested buyers such as leisure and holiday travelers, travel trade members, professionals related to the sector of corporate and business travel, adventure travel enthusiasts and all professionals related to the travel industry.
The exhibition provides visitors with a great opportunity to interact with leading experts of the field and network with compatible people. The main marketing tools used at this show were the 2012 Tipperary Holiday Guidebook and the new North Tipperary Walking Trails booklet. Also distributed to those who visited the stand were flyers which provided details of a range of interesting packages available in North Tipperary, which had been translated into German especially for this show. Pierce Duggan, who attended the event, said “With the great range of outdoor activities available, this show provided a great opportunity for North Tipperary to promote what we have to offer the European visitor”.